Client:
Deloitte.
Problem:
The absence of self-awareness in employees can lead to several organisational challenges. It often results in reduced productivity, as individuals fail to effectively identify and apply their strengths. This lack of insight into personal capabilities and limitations can further escalate into burnout and high turnover rates. Moreover, poor decision-making and impaired team dynamics become prevalent, affecting not only internal operations but also external client relations, potentially harming the company's reputation. In leadership roles, this deficiency can significantly undermine team performance and the overall bottom line.
Insight:
True self-awareness is multi-dimensional, comprising both internal and external aspects. Internal self-awareness involves understanding one's own values, motivations, and impacts on others, while external self-awareness relates to perceiving how others view us. Significantly, these dimensions function independently – proficiency in one doesn't inherently imply skill in the other. This nuanced understanding of self-awareness, enriched by Tasha Eurich’s self-awareness archetypes, underscores the need for a tailored approach in addressing workplace challenges related to self-perception and interpersonal dynamics.
Solution:
To enhance workplace self-awareness, Deloitte is launching a targeted campaign. Employees and leaders are encouraged to engage with Tasha Eurich's self-awareness quiz to identify their personal archetype, aiding in customizing development strategies. Parallelly, interactive LinkedIn workshops with experts including Eurich will deepen understanding of both internal and external self-awareness. Complementing these efforts, strategically placed Out-of-Home (OOH) posters will not only reinforce the campaign's message but also position Deloitte as a leader in innovative workplace practices.
